Have a Coke and a Rainbow By: AJ Brustein

Coca-Cola is at it again!

Last year they made a video called the Happiness Machine and got more than 3.2 million views on YouTube.   This year the company wanted to make a sequel called the Happiness Truck.  The video was made in Rio de Janeiro and it handed out Cokes, soccer balls, and even a surf board!

They decided to put the truck in Brazil because they “wanted to show how happiness translates in markets around the world, not just in the U.S. or Western Europe.” Check out the article here.

Coca-Cola had done a great job at marketing their product around the world.  I can’t wait to see more videos.

Here’s the Happiness Truck in Rio:

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